→
Building
lasting value.
Investing
permanent capital.
19
950+
→ Across our portfolio of care homes, we employ more than 950 staff, with a hugely diverse range of positions.
→ RDCP Care owns 19 freehold care homes within the portfolio, with capacity for 837 residents.
£43m
→ Our annual revenue is over £43 million, with a strategic focus to grow both revenue and EBITDA via acquisitions.
RDCP Care
→ At a glance
RDCP Care is an elderly care provider with 19 freehold care homes, covering the Midlands and North Wales. Proud to be recognised as one of the leading providers in both regions, and committed to setting the benchmark for care excellence.
Management team
Our management team plays a central role in delivering high-quality, person-centred care and ensuring the effective day-to-day operation of the business. With vast experience across clinical care, operations, and support functions, the team is responsible for upholding the highest standards of safety, compliance, and resident wellbeing.
→ Rosie Howell
Managing Director
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Rosie is an Investment Director at RDCP and Managing Director of RDCP Care, leading the Group’s healthcare investments and operations. She has worked closely with the founders since 2016 and brings over 30 years of care home management experience, having held senior roles at Embrace Care, Avery Healthcare and Restful Homes. Rosie holds an undergrad degree from Staffordshire University and is a qualified nurse.
→ Amanda Robinson
Quality Operations Director
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Amanda is the Quality Operations Director at RDCP Care, responsible for overseeing quality, compliance and operational performance across the 20-home group. She brings extensive experience in the health and social care sector, having progressed from through various leadership roles at Anchor Healthcare, Halcyon Care, Four Seasons Health Care, Brighterkind and Barchester. Amanda has a strong track record in turnaround, commissioning and multi-site leadership, with a focus on driving sustainable service improvement and embedding robust operational processes. She holds a Level 5 qualification in Healthcare and Management.
Our approach
With a shared commitment to compassionate care and continuous improvement, the management team works closely with staff, residents, and families to create a supportive and respectful environment.
As part of RDCP’s portfolio, the team is also aligned with a long-term approach to sustainable growth, strong governance, and the delivery of consistent, high-quality outcomes across the business.
Our journey
Since its acquisition by RDCP, the business has undergone a period of focused investment, strategic development and expansion all aimed at strengthening its operational foundations and supporting long-term growth.
As a result, the business has gone from strength to strength, expanding its portfolio from two in 2017 to 19 homes by 2025, firmly establishing itself as a leader in the sector and building an unrivalled reputation for operational excellence.
Our culture
At RDCP Care every aspect of our care is guided by a clear set of principles, shaped by our core values. These principles define how we support our residents, families, and staff, and represent standards we uphold and never compromise on. The result is a culture that celebrates diversity, excellence and harmony.
Visit RDCP Care to discover how we do this.
Portfolio of homes
RDCP Care’s 19 freehold care home are equipped to support residents in different ways, depending on the level of care required, whether that means everyday assistance, specialist support, or more comprehensive care.
Acquisition growth
Since RDCP Care was incorporated, the portfolio has grown steadily through a disciplined and selective expansion strategy, increasing the number of freehold care homes to 19.
This measured expansion has strengthened the group’s presence, enhanced its ability to deliver high-quality care at scale, and created a more resilient and diversified platform for future growth.
Year-on-year growth
Success highlights
9.5x
↑13%
→ Expanded portfolio from 2 to 19 care homes, representing an almost ten-fold increase since inception in 2016.
→ Occupancy increased from 80% at acquisition to 93% in FY2025, representing a successful 13% uplift.
↑9.4
→ Since acquisition, resident and family satisfaction scores on carehome.co.uk have improved from 7.8 to 9.4/10.