→
Building
lasting value.
Investing
permanent capital.
100+
1200+
→ A range of 1,200 product lines is one of the most extensive amongst UK competitors of storage, garden and food storage ranges. This allows us to provide a truly a one-stop shop service.
→ We employ over 100 staff bringing a broad range of experience and expertise that supports delivery of high-quality services and operational excellence.
£20m
→ Our annual revenue is north of £20 million, with a strategic focus to grow both revenue and customer base through the implementation of a prudent and well supported organic growth plan.
Whitefurze
→ At a glance
Whitefurze is widely regarded within the industry and a brand leader and one of the UK's leading manufacturers of fully recyclable durable consumer products specialising in home and garden products.
Management team
The Whitefurze management team combines deep technical expertise with strong operational and commercial capability developed over many years within the industry, providing a stable and experienced leadership base.
The team has a proven track record of building a market-leading position, consistently driving product innovation, and delivering high-quality, reliable products and service. This disciplined approach has underpinned sustained growth and strong financial performance, reinforcing Whitefurze’s position as a trusted and competitive player in its market.
→ Tracey Stone
Managing Director
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Tracey leads the sales function at Whitefurze, with responsibility for key account management, the area sales team, export sales, marketing and sales administration. She brings extensive multi-channel experience across the DIY multiples, discount, grocery and independent sectors in both the UK and international markets.
Since joining the Company as Sales Director in 2011, Tracey has played a central role in shaping and executing the sales and marketing strategy, driving growth and developing long-standing trading partnerships. She also works closely with the finance team on customer pricing, and has significant experience in business planning, budgeting, forecasting and marketing.
With a strong understanding of cross-functional operations, Tracey ensures alignment across the business to support delivery of company objectives. Prior to joining Whitefurze, she spent over 12 years at Werner, building deep sector expertise and commercial experience.
→ Steve Hockin
Head of Finance
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Steve is Head of Finance at Whitefurze, bringing over 38 years of experience across senior accountancy and financial leadership roles. Practice-trained, he has held a range of senior positions spanning warehouse and distribution, facilities management and aerospace manufacturing, developing a strong understanding of both the commercial and operational drivers of business performance.
His career includes Financial Controller roles at ABB (warehouse and distribution) and Serco and Vinci Facilities (facilities management), as well as FP&A leadership at Meggitt Aerospace. This broad sector experience has given him deep insight into manufacturing, logistics, sales distribution, tendering, and end-to-end operational finance.
Steve also has extensive experience in mergers and acquisitions, ERP system implementation and upgrades, and works confidently across a range of systems including SAP, Sage, Oracle, OpenAccounts and advanced Microsoft Office tools. He combines technical expertise with a practical, hands-on approach to supporting business performance and decision-making.
Our approach
Our approach focuses on designing and manufacturing high-quality, competitively priced products, supported by a strong commitment to customer service. The Whitefurze brand is recognised as a market leader, driven by quality, design and continuous innovation.
Operating from integrated manufacturing and distribution facilities in the Midlands, we maintain control over production, quality and delivery, enabling efficient and reliable service at scale.
With a broad product range and growing UK and international reach, we remain focused on innovation, operational efficiency and consistent execution to support long-term growth.
Our journey
Whitefurze was founded in 1978 by Managing Director Philip Lanni at the age of just 17, starting with a small range of plastic consumer products. Over time, it has evolved into a successful and dynamic business with a broad product offering across food storage, gardening, pet, general storage and housewares. This growth has been driven by a consistent focus on designing and manufacturing high-quality, competitively priced products, supported by a strong commitment to first-class customer service.
The recent acquisition by RDCP marks an exciting new chapter in the company’s journey. With RDCP’s long-term backing and investment approach, Whitefurze is well positioned to build on its strong foundations, accelerate innovation, and continue its growth both in the UK and internationally.
Our culture
Our culture is built on long-standing relationships, reliability and a strong commitment to quality and service. This has driven high levels of repeat business from a loyal customer base, including both national retailers and independent SMEs, who value our consistency and product innovation.
Sustainability is central to how we operate. All products are 100% recyclable, and we are committed to minimising manufacturing waste as we progress towards a closed-loop production model.
At its core, our culture is focused on delivering high-quality, competitively priced products with first-class service, while building a more sustainable future.
